CSX: A Fortune 500 company that transformed into a noted industry leader in the area of Corporate Social Responsibility, safety and green initiatives.
Projects promoting health & wellness, environment, safety awareness and community outreach were part of a 12-plus year relationship that included integrated branding, videos, brand campaigns, traditional and digital advertising as well as brand partnerships with NASCAR, Future Farmers of American and The Nature Conservancy.
Safety marketing throughout this long-term client relationship brought an average of 150-million impressions garnered annually, and CSX saw a 33% reduction in crossing incidents since 2010.
MY ROLE: Creative Director, directed integrated teams of designers, developers and media. Partnered with senior clients to set strategy, design approach & creative staff.
FFA National Convention Booth | Integrated | Branding | Video
FFA Outreach Campaign | Video | Content
FFA National Convention Booth | Branding | Experience
Trees for Tracks Green Initiative | Campaign | Branding | Video
The Nature Conservancy | Packaging | Design
DC Metro Safety Campaign | Guerrilla Advertising